At Dow Studios, we are thrilled to have collaborated once again with UBS Bank and global marketing leader Universum on an exciting new project aimed at showcasing the dynamic opportunities in the tech industry. This project marked another step in UBS’s ongoing commitment to innovation and diversity, particularly their focus on empowering women in tech roles and attracting top talent from diverse nationalities.
Highlighting Innovation and Tech Careers at UBS Qatar
This video project is designed to emphasize the importance of technology in shaping future career paths, specifically within UBS Qatar. As tech continues to revolutionize industries globally, UBS is positioning itself at the forefront of this transformation by creating opportunities for young talent in high-tech roles. A key aspect of the video was UBS’s clear encouragement of women to pursue careers in tech, reinforcing the message of gender diversity in the workforce.
Seamless Collaboration for a Perfect Outcome
As always, close collaboration with our partners played a crucial role in the success of this project. Working alongside Universum, we ensured that UBS’s strict brand guidelines were adhered to at every stage, from pre-production to post-production. Our team, including a director, assistant director, and other skilled professionals, worked diligently to craft a video that seamlessly aligned with UBS’s vision.
Dow Studios: Delivering Expert Production Solutions
At Dow Studios, we pride ourselves on providing comprehensive videography services, and this project was no exception. Here’s how we approached each phase of the video production process:
- Pre-Production & Scouting: As part of our commitment to ensuring everything goes smoothly on the day of the shoot, we conducted a thorough recce (scouting) of the filming locations. This ensured that both our team and the client had a clear vision of how the production would unfold. By scouting beforehand, we could meticulously plan the visual storytelling that best captured the essence of UBS’s innovative work in tech.
- Production: The video shoot itself was a one-day production featuring a blend of interviews and b-roll footage. With a five-person team, we captured dynamic shots that complemented the script provided by UBS and Universum. Filming interviews with key figures helped personalize UBS’s message, making it resonate with aspiring talents in the tech industry.
- Post-Production & Color Grading: After the shoot, our post-production process included meticulous editing and color grading to ensure the final product was polished and visually cohesive. We enhanced the video’s aesthetics while maintaining strict adherence to UBS’s brand guidelines, ensuring that the final video both looked stunning and conveyed the intended message effectively.
A Focus on Diversity and Inclusion
In addition to promoting technology and innovation, UBS’s video campaign also focused heavily on diversity, a topic that is close to our hearts at Dow Studios. The video underscores UBS’s efforts to create an inclusive environment by actively welcoming employees from various nationalities and empowering women in the tech sector. Through this, we captured the essence of what makes UBS a global leader not just in banking but in fostering an inclusive workplace.
