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Showcasing Teamwork in Shell Qatar’s Collaboration with the Qatar National Football Team

Dow Studios recently had the pleasure of working with Shell Qatar and their marketing agency, The Creative Union, on an inspiring video project. This isn’t our first collaboration with Shell, and we were thrilled to contribute to a project that highlights the synergy between two powerful teams: Shell’s dedicated workforce and the Qatar National Football Team.

Bringing Teamwork to the Forefront

As the Lead Partner of the Qatar National Football Team, Shell wanted to create a promotional video that underscored the importance of teamwork in both their operations and the world of sports. With the FIFA World Cup approaching, the timing was perfect to emphasize this partnership, linking the efforts of Shell’s employees to the heroics displayed by Qatar’s footballers on the pitch.

Crafting the Story: Shell’s Heroes and National Team Champions

Our goal was to highlight the parallel between the teamwork required in Shell’s power plants and the unity seen on the football field. To achieve this, we employed a match-cut technique that beautifully mirrored the actions of both the Shell team and the Qatar National Football Team. The result was a visually compelling video that connects the grit, discipline, and spirit needed in both industries—energy and football.

We shot footage at Shell’s power plants, capturing their employees in action, and paired these scenes with dynamic shots from Khalifa Stadium, home to the Qatar National Football Team. The location choices added depth and authenticity to the video, connecting the world of work and sports in a meaningful way.

Behind the Scenes: A Collaborative Effort

Working closely with The Creative Union, the marketing agency behind the project, we carefully planned each stage of production. From pre-production meetings to shooting on location, it was a seamless partnership that allowed us to align our vision with Shell’s brand message. The shoot took place across two main locations—Shell’s power plants and Khalifa Stadium—each offering a unique backdrop to tell this powerful story of teamwork.

Dow Studios: Delivering End-to-End Production Services

For this project, we provided a full range of services, ensuring that every element of the video aligned with Shell’s vision. Here’s a look at our process:

  • Pre-Production & Planning: As part of our pre-shoot preparation, we coordinated with The Creative Union to create a detailed storyboard, ensuring that the mirrored actions between Shell employees and footballers would be captured perfectly. A thorough scouting of both locations—Shell’s power plants and Khalifa Stadium—ensured we were prepared for all aspects of the shoot.
  • Filming at Two Iconic Locations: Shooting at Shell’s power plants brought authenticity and grit to the video, while Khalifa Stadium offered a world-class venue to capture the intensity of professional sports. The contrast between these locations helped strengthen the message of teamwork, showing how unity is crucial whether in the energy sector or in the sports world.
  • Post-Production & Visual Storytelling: After capturing the footage, our post-production team worked meticulously to edit and enhance the final product. Our focus was on creating seamless match-cuts that strengthened the connection between the two worlds, and the final result was a visually engaging video that highlights Shell’s dedication to both its employees and its partnership with Qatar’s national team.

Making the Connection: Shell’s Role in Qatar’s Football Legacy

The connection between Shell and the Qatar National Football Team is more than just sponsorship. By showcasing the teamwork that fuels both industries, the video successfully tied together the heroic efforts of Shell employees and the determination of the athletes. With the World Cup on the horizon, this message of unity and collaboration was particularly timely and relevant.

Key Takeaways

  • Teamwork Across Industries: The video showcased the importance of teamwork both in the energy sector and in professional sports, drawing powerful parallels between Shell employees and the Qatar National Football Team.
  • Strategic Location Choices: Filming at Shell’s power plants and Khalifa Stadium added authenticity and depth, visually connecting the two worlds.
  • Match-Cut Visuals: Our innovative match-cut technique linked the actions of Shell workers and athletes, emphasizing the ‘together’ spirit.

A Strong Partnership

This project was another example of the strong partnership between Dow Studios and Shell. Our previous work with Shell helped ensure that we could create a video that aligned perfectly with their brand values, while also delivering a compelling story that resonates with both employees and football fans alike.

Looking Forward

We are incredibly proud of the final result and look forward to more collaborations that highlight the power of teamwork and partnership. Whether you’re looking for a corporate video that tells your brand’s unique story or a dynamic promotional campaign, Dow Studios is ready to deliver.