Dow Studios recently collaborated with LundHalsey, a leader in control room solutions, to capture the innovative design and functionality of their consoles. This project included high-quality still photography, and a dynamic video created with Fusion Group and Black+White agency.
Understanding the Brief
LundHalsey wanted a visual strategy that highlighted both the aesthetic and operational features of their consoles. Our goal was to create imagery that showcased their sleek design and practical functionality.
The Creative Direction
We developed a shot list to cover every detail:
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Hero Shots: Dramatic and neutral lighting to showcase the consoles, both with and without talent.
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Operational Features: Focus on cable management, motorized adjustments, and unique design elements.
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In-Situ Context: Wider shots showing the consoles in a control room setting, highlighting their use in aviation.
The Shooting Process
Our team used controlled lighting to define the details of the consoles. We captured the motorized tilt and adjustments, creating engaging content for both still images and video.
Post-Production In post-production, we carefully edited the visuals to align with LundHalsey’s branding, ensuring the final images and video reflected the quality and innovation of their products.
Conclusion
The final deliverables will showcase LundHalsey’s products to clients across industries. This project highlights their leadership in control room system design and our commitment to creating impactful, high-quality content. We look forward to more exciting collaborations that showcase innovation and functionality.
