Dow Studios recently partnered with Qatalum, a global leader in aluminum production, to showcase the company’s legacy and innovation. Located in Qatar, Qatalum is known for producing high-quality aluminum used across industries worldwide. Our goal was to tell their story through powerful visual content.
A Creative Collaboration
In collaboration with Frame Communications, we highlighted Qatalum’s cutting-edge practices. Our team handled everything from pre-production and on-site photography to documentary filmmaking and post-production editing. The result was a dynamic visual narrative reflecting Qatalum’s commitment to excellence and sustainability.
Overcoming Filming Challenges
Filming at Qatalum presented challenges, particularly shooting along the 1.2 km potline, where high currents caused equipment malfunctions. Despite these obstacles, our team adapted quickly, capturing the intricate aluminum smelting processes. We worked closely with Qatalum’s team to ensure that the technical aspects of the production were aligned with their safety protocols.
Aluminum’s Role in Modern Life
Through our visuals, we highlighted how Qatalum’s aluminum is essential in modern, high-tech industries, offering strength, lightness, and recyclability. Our work celebrates not only Qatalum’s technical achievements but also the people driving its success.
At Dow Studios, we are proud to have partnered with Frame Communications to tell Qatalum’s story—one that showcases their enduring commitment to quality and sustainability.
