When Sidra Medicine, one of Qatar’s most prominent medical institutions, commissioned a complete photo library, it wasn’t just about taking great pictures — it was about capturing the essence of world-class healthcare. Dow Studios was tasked with producing a wide range of visuals, including architectural photography, lifestyle images with talents, and drone photography. The content would be used across multiple platforms — from advertising inside the hospital to Sidra’s official website.
This was a major undertaking in collaboration with Memac Ogilvy, executed across 12 production days with a large team of talents, medical professionals, and creative crew. Every element had to meet strict visual, branding, and operational guidelines, all while working within the sensitive environment of an active hospital.
Pre-Production: A Visual Strategy Built with Precision
Producing a shoot of this scale required serious planning. The visual library would ultimately consist of around 150 individual shots, which had to be captured over multiple days across different hospital zones — each with their own access rules and logistical limitations.
Our in-house production manager oversaw a highly detailed schedule that balanced creative ambition with operational realities. From location management and talent coordination to photography permits and internal approvals, every detail mattered.
To ensure authenticity and consistency, we brought in a professional wardrobe stylist to coordinate patient gowns, doctor uniforms, family outfits, and accessories. A make-up artist was also on set during all lifestyle days to ensure each talent was camera-ready while staying true to the natural look required for healthcare settings.
In close collaboration with Memac Ogilvy, we carefully crafted a comprehensive shot list — one that not only matched Sidra’s branding but also respected the nuances of shooting in a medical institution. Safety protocols, patient privacy, and hospital flow were central to our planning.
Lifestyle Photography: Capturing Human Moments in a Clinical World
The lifestyle portion of the shoot focused on telling real stories in a hospital environment. We worked with a wide range of talents, including children, parents, medical professionals, and international staff to represent the diversity and excellence of Sidra’s workforce and patient care.
We recreated medical consultations, family interactions, staff briefings, and personal recovery moments — all styled and directed to feel authentic, compassionate, and in line with the institution’s values. Every frame was carefully lit and composed, often shot during off-hours or in controlled zones to avoid disruption to hospital operations.
The results were powerful: emotive, human-centered imagery that communicates trust, care, and advanced medicine — all within a brand-consistent aesthetic.
Architecture Photography: Showcasing World-Class Design
Sidra Hospital is a landmark of modern architecture and design. With open spaces, futuristic curves, and light-filled interiors, the building itself plays a key role in the hospital’s identity.
Our architectural photography focused on capturing this unique structure in the best light — literally. We planned our shoots based on sunlight direction and natural shadows, using wide-angle and tilt-shift lenses to preserve the architectural integrity of the space.
From grand entrances to clinical corridors, waiting rooms to specialized departments, we created a detailed visual record of the hospital’s facilities — clean, modern, and inviting.
Drone Shots: A New Perspective in Healthcare Visuals
Given the opportunity to fly a drone, we took full advantage. With all required permits secured and working closely with the authorities, we captured stunning aerial imagery of the Sidra campus and surrounding area.
But we didn’t stop at photos. While the drone was in the sky, we also created a dedicated video archive — providing Sidra Medicine with high-resolution video footage for future use in promotional content and presentations.
These aerial visuals provide a sweeping view of the hospital’s scale, location, and architectural impact — something not possible from ground-level photography alone.
A Complete Library — Built for Brand, Story, and Scale
This project is a perfect example of how Dow Studios approaches large-scale productions. With tight planning, brand understanding, and a collaborative mindset, we delivered a cohesive, high-end photo and video library that Sidra Medicine can rely on for years to come.
From human-centered moments to sweeping architecture and aerial views — this was more than a shoot. It was a visual storytelling mission built on preparation, execution, and care.
Interested in a Visual Library for Your Organization?
At Dow Studios, we specialize in large-scale productions that require attention to detail, creative direction, and logistical expertise. Whether you’re a hospital, university, corporation, or public agency — we have the team, tools, and experience to deliver.
Let’s create something exceptional together.