We were approached by the Qatar Stars League (QSL) and the creative agency 60 Degrees to develop a unique campaign celebrating the partnership between QSL and Qatar Airways. Our mission was to create three key visuals that would capture the excitement and spirit of this collaboration. Each visual required a great deal of creativity and craftsmanship, blending the worlds of football and aviation in imaginative and visually stunning ways.
Advertising
Qatar Airways - Football Rewards
Visual One
In the first visual, we brought the excitement of a packed football stadium to life. We featured fans from around the world, each dressed in unique attire representing different nationalities. We didn’t have a full stadium of extras, so we creatively moved our talent around and captured multiple shots, which we then seamlessly stitched together in post-production. This created the illusion of a full, vibrant crowd. A magical white light washed over the scene, giving it an almost ethereal quality that enhanced the energy and excitement of the fans.
Visual Two
The second visual was an imaginative blend of the interior of a Qatar Airways jet and the vibrant atmosphere of a football match. We photographed eight enthusiastic fans with all the iconic props—colored wigs, flags, drums, and more. In post-production, we placed them inside the jet, transforming the walkway into a grass-covered football pitch. A soft, glowing light from the back of the plane added a sense of wonder, making it feel like a magical moment suspended between two worlds.
Visual Three
In the third visual, we captured the joy of three children inside a football team’s changing room. They were surrounded by players’ jerseys and held the iconic QSL football, pointing and laughing with excitement. A bright, ethereal light faded into the scene, adding a sense of magic and making it feel like the kids had stepped into a truly special place.