In collaboration with FP7McCann and long-time client Qatar Islamic Bank (QIB), we produced a powerful set of key visual images featuring renowned Qatari footballer Abdelkarim Hassan. The campaign celebrated Qatar’s spirit of excellence—champions not just in sports, but in hospitality, sustainability, and global connection.
The first KV is a hero portrait of Abdelkarim with the message: “Qatar, Champions of Achievements”. The second features a diverse group of supporters, with Abdelkarim standing proudly in traditional attire under the message: “Champions of Connecting the World.”
Both visuals were shot in-studio with meticulous attention to lighting and post-production blending. For the group visual, each person was photographed individually and composited in post, allowing maximum control and visual harmony.
The result: a bold, polished campaign celebrating Qatar’s legacy of achievement—delivered with precision, collaboration, and creative depth.
