In November, just ahead of the FIFA World Cup Qatar 2022, we had the privilege of collaborating with Dior to document the opening of their stunning store at Nammos Beach Club in Doha. Known for its exquisite gastronomy and breathtaking ambiance, Nammos offers a luxurious Mediterranean experience, making it the perfect backdrop for Dior’s latest endeavor.
Project Overview
Our scope of work for this high-profile project encompassed a comprehensive photo and video shoot that highlighted both the store’s opulent interior and the vibrant external features of Nammos. We organized two distinct shooting sessions—one at sunset and the other at sunrise—to capture the enchanting beauty of the location and ensure optimal lighting conditions.
Key Elements of the Shoot
- Facade and Windows: We focused on the intricate details of the store’s façade and windows, capturing various angles to showcase its architectural elegance.
- Pergola and Animals: Playful animations featuring animals in front of the store added a whimsical touch to our external shots.
- Rooms and Displays: We meticulously photographed each room, ensuring that every display was highlighted. Large-scale images allowed viewers to appreciate the luxurious setting, while detailed shots focused on key design elements and product arrangements.
- Story Walls and Mannequins: Our approach included a targeted focus on each story wall, along with full-body shots of mannequins to convey Dior’s fashion narrative effectively.
- Poolside Features: The Dior pool area, complete with sunbeds, umbrellas, and vibrant animal animations, was a focal point. We aimed to capture the serene yet luxurious atmosphere, offering glimpses of an idyllic day by the pool.
Shooting Sessions
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Sunrise Session
The sunrise session provided a fresh perspective, showcasing the store and pool area in a soft, warm glow. We captured the store’s external animations and interior displays, ensuring a comprehensive visual library that highlighted Dior’s brand ethos.
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Sunset Session
During the sunset session, we repeated our focus on the exterior animations bathed in golden light. This magical time of day allowed us to emphasize the interplay between the architectural features and the surrounding environment, enhancing the overall visual appeal.
The Outcome
The execution of this project was not only a testament to our team’s dedication in commercial photography and videography but also a celebration of Dior’s exquisite brand identity. With previous successful collaborations, including Dior at Villaggio Mall and Vendôme Mall, we are proud to add the Nammos Beach Club project to our portfolio.
As we reflect on this project, we are excited about the future of luxury retail experiences in Qatar and the unique opportunities to capture their essence through visual storytelling.
Conclusion
Our collaboration with Dior for the Nammos Beach Club store opening exemplifies the power of strategic visual content in elevating brand identity. The imagery captured during these sessions not only showcases the beauty of the location but also invites potential customers to immerse themselves in the luxurious world of Dior.
Stay tuned for more exciting projects as we continue to blend creativity and strategy in the realm of photo and video production!
