Recently, we had the opportunity to collaborate with Clinique La Prairie – Longevity Hubs, an international wellness brand rooted in Swiss heritage. With locations around the world, Clinique La Prairie is dedicated to transformative journeys that enhance health, performance, and physical appearance. This project allowed us to blend luxury and modernity while capturing the essence of wellbeing.
Project Overview: Building a Visual Library
Clinique La Prairie – Longevity Hubs approached us to create a comprehensive content library of visual content. This collection would serve as a brand reference for all Longevity Hubs worldwide, effectively blending global and local content. Our deliverables included:
- Still Images: Capturing the luxurious atmosphere and expert treatments to be used in brochures, social media accounts, and the website.
- Full-Length Video: A 30-45 second video showcasing the Longevity Hub concept and experience.
Creating compelling visual content for Clinique La Prairie came with its own set of challenges:
- Brand Treatment: We aimed to find the right balance between luxury and warmth, incorporating Swiss heritage and the expertise of specialists while maintaining a modern, inviting mood. It was essential to avoid the typical spa stereotype, ensuring a contemporary feel.
- Visual Appeal of Technologies: Wellness technologies and treatments can often be visually unappealing. Our task was to build an enticing image library that showcased their offerings in an appealing light.
- Targeting a Younger Audience: We needed to engage a younger, cooler demographic without compromising the luxury brand’s sophisticated image or scientific credibility.
Our Approach
We were involved in every step of the process, from pre-production planning to post-production editing. To ensure a polished final product, we assembled a talented team, including models, a wardrobe stylist, and a makeup artist.
During the shoot, we focused on creating a luxurious yet welcoming atmosphere. The spa location at the newly opened St. Regis Marsa Arabia in Doha provided a stunning backdrop for our shoot. The still images highlighted the intricate details of the spa, the expertise of the specialists, and the advanced technologies used in treatments. Each shot aimed to evoke a sense of relaxation and rejuvenation, inviting potential clients to embark on their own wellness journey.
The full-length video showcased the unique experience offered at Clinique La Prairie. Through dynamic visuals and a carefully curated soundtrack, we aimed to communicate the brand’s philosophy of longevity and wellbeing, all while maintaining a modern aesthetic.
The Power of Commercial Photography and Videography
This project reinforced the importance of effective commercial photography and videography in brand storytelling. High-quality visuals not only enhance engagement but also convey the values and identity of a brand.
Our collaboration with Clinique La Prairie – Longevity Hubs was a rewarding experience. By blending thoughtful pre-production planning, expert execution, and creative post-production, we created a visual library that truly embodies the essence of longevity and wellbeing.
