QIB Junior
In collaboration with PF7McCann Beirut, we produced a refreshingly unconventional campaign for Qatar Islamic Bank’s (QIB) Junior product. We designed a classic podcast-style studio setup with a fun twist: we completely flipped the script. Instead of a traditional interview format, we put the kids in the host’s seat, letting them grill their parents with unexpected, money-related questions.
To capture genuine reactions and raw comedic moments, we kept the questions a secret beforehand, ensuring zero rehearsals. The result is a highly spontaneous, hilarious reel featuring various parent-child duos navigating financial topics, all perfectly tied together with comic-style background music that highlights the campaign’s lighthearted, playful energy.
Agency: FP7McCann Beirut
Client: QIB
