QIB Anti-Scam Campaign – part 1
The first of three videos created for QIB’s Anti-Scam campaign, this social media spot takes a fresh, comedic approach to a serious issue: digital fraud. Partnering with FP7 McCann, we brought the concept of an “Anti-Scam Academy” to life—where a strict but witty trainer drills his grown-up trainees on scam awareness. Wrong answers lead to hilarious “punishments,” while correct ones earn praise.
By blending humor with an important message, the video keeps viewers engaged while raising awareness about an urgent and ever-evolving threat: online scams. Through an entertaining yet educational approach, the campaign encourages people to stay alert against phishing, scam emails, fraudulent calls, and other digital fraud tactics—turning a critical topic into something memorable and impactful.
Client: QIB
Agency: FP7 McCann
