Shell – Qatar National Team
As Lead Partner of the Qatar National Football Team, Shell wanted to produce a promotional video highlighting this collaboration.
We wanted to showcase the ‘heroic’ aspect of the people working in Shell power plants and link it to that of the National Team.
We achieved this in our direction and visual treatment by displaying matching cuts of both mirrored actions between Shell Team and the National Team, we wanted to emphasize and strengthen the ‘together’ feeling.
The result is a beautiful match-cut video for Shell the Lead Partner of the Qatar National Team.
Agency: The Creative Union
Client: Shell
